Understanding Digital Gold – Your gateway to a secure investment

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Understanding Digital Gold – Your gateway to a secure investment

Have you ever dreamt of owning gold but hesitated due to high costs, storage hassles, or fluctuating pricesDigital gold presents a revolutionary solution, unlocking the timeless value of gold through a convenient and secure digital platform. Unlike traditional methods, digital gold investment allows you to participate in the gold market without the physical burden. 

Imagine buying and selling real, 24K, 99.9% pure gold from your phone in any amount you chooseDigital gold prices mirror the live market rates, ensuring you get the best value for your investmentWith secure storage and complete transparency, digital gold empowers you to build a secure financial future with the enduring appeal of goldIn this read, we will delve into the world of digital gold, explaining how it works, its numerous benefits, and why it's the smarter way to invest in this precious metal. 


Digital Gold price today 

Just like physical gold, digital gold prices fluctuate based on market trends. However, with digital gold, you gain the advantage of real-time pricing. This means you can make informed investment decisions based on live market prices of digital gold in India. You can easily check the digital gold live market price today on the IndiaLends mobile app.  

More importantly, you can buy and sell digital gold at these live market prices without any hidden fees or additional making charges.  IndiaLends prides itself on complete transparency, ensuring you get the best value for your investment. Download the IndiaLends app today and experience the convenience and transparency of buying and selling digital gold at live market prices! 

Is Digital Gold a good investment? 

Digital gold has emerged as a popular investment option because of its convenience. You can easily invest in digital gold online and unlike physical gold, there are no making charges involved. Hence, when it comes to investing, digital gold is always the top choice for investors compared to physical gold.  

Here's a breakdown of key considerations to help you make an informed decision before starting your digital gold investment journey.  

Investment Horizon 

    1. Long-term: If you're looking for a long-term investment strategy, digital gold's ability to hedge against inflation can be valuable. 
    2. Short-term: While digital gold offers quick buying and selling, it might not be ideal for short-term gains due to market fluctuations.

Risk Tolerance 

    1. Low-risk: Digital gold generally carries lower risk compared to stocks or cryptocurrency. However, the price can still fluctuate, so consider your risk tolerance. 
    2. High-risk: If you seek high returns with a higher risk profile, digital gold might not be your best option. 

Investment Goals 

    1. Diversification: Digital gold can be a valuable addition to a diversified portfolio, offering a hedge against inflation and market volatility. 
    2. Primary investment: If your primary goal is high returns, digital gold might not be the most suitable option. 

Remember, a well-rounded investment strategy considers your individual circumstancesThis guide will explore the benefits of digital gold in more detail in the following section. By understanding these factors and the advantages of digital gold, you can make an informed decision about whether it aligns with your financial goals. 

Also read: Digital gold - the safest investment in uncertain times

Benefits of investing in Digital Gold – Convenience & security  

Digital gold investments offer many advantages over traditional methods of acquiring the precious metalLet's explore some key benefits that make digital gold a compelling option for investors of all levels: 

    1. Fractional Investment & Affordability: Unlike physical gold with high upfront costs, digital gold allows you to invest in fractional units, starting from as low as ₹1. This makes it an accessible and budget-friendly way to participate in the gold market, even with limited investment capital  
    2. Convenience and Flexibility: Digital gold eliminates the hassles associated with physical gold. You can buy and sell your holdings anytime, anywhere, through a user-friendly app like IndiaLends Gold.  This flexibility allows you to react to market movements and manage your investment on the go.   
    3. Secure Storage and Insurance: With digital gold, you don't have to worry about theft or damage. Your investment is stored in secure, insured vaults with independent audits, providing complete peace of mindIndiaLends prioritizes security, ensuring your digital gold is always protected.  
    4. Transparency and Live Market Prices: Digital gold platforms like IndiaLends offer real-time market prices, allowing you to make informed investment decisions based on the latest gold valueAll transactions are clearly documented within the app, with no hidden fees or chargesThis transparency fosters trust and empowers you to manage your investment effectively  
    5. Hedge Against Inflation: Gold's historical performance demonstrates its ability to retain value even during periods of inflationBy including digital gold in your portfolio, you can potentially safeguard your wealth against rising prices and market fluctuations.  

Digital Gold vs Physical Gold - Which is better? 

Choosing between digital gold and physical gold depends on your individual needs and investment goals. Here's a breakdown of their key features to help you make an informed decision: 

Key Parameter 

Digital Gold 

Physical Gold 

Investment amount 

Affordable, starts at just ₹1 

High upfront cost for smaller quantities 

Liquidity 

Highly liquid, buy & sell anytime 

Less liquid, requires finding a buyer or seller 

Storage 

Securely stored in insured vaults 

Requires secure storage at home or in a bank locker (additional cost) 

Safety 

No risk of theft or loss 

Risk of theft or damage 

Convenience 

Easy to buy, sell & manage online 

Inconvenient to buy, sell & transport 

Transparency 

Live market prices, no hidden fees 

Prices may vary. Additional making charges involved 

Investment focus 

Long-term wealth preservation, hedge against inflation 

Long-term investment, potential for appreciation in value 

Additional benefits 

May offer rewards program 

None 

  

Digital Gold offers greater affordability, ease of buying and selling, and secure storage with complete transparency. It's a good choice for those seeking a convenient and accessible way to invest in gold for long-term wealth preservation. 

While physical Gold may be preferred by some for sentimental value or as part of a long-term investment strategy with the potential for appreciation, it comes with storage hassles, security risks, and potentially less transparency in pricing. 

If convenience, security, and affordability are your top concerns, digital gold might be the smarter optionFor those prioritizing physical possession or a long-term investment with potential for value appreciation, physical gold might be a better fit. 

Pro tips for saving & investing in gold - Click here

Digital Gold vs Gold ETFs 

Choosing between digital gold and Gold ETFs (Exchange Traded Funds) requires considering their unique characteristics. Here's a comparison table to help you navigate the options: 

Key Parameter 

Digital Gold 

Gold ETFs 

Investment unit 

Fractional units (mg/g) 

Represents holdings in physical gold 

Investment amount 

Affordable, starts at just ₹1 

Minimum investment amount may vary 

Liquidity 

Highly liquid, buy & sell anytime 

Traded on stock exchanges during market hours 

Storage 

Securely stored in insured vaults 

Underlying gold is stored in physical vaults 

Safety 

No risk of theft or loss 

Underlying gold is subject to custodian risk 

Convenience 

Easy to buy, sell & manage online 

Requires a brokerage account and trading knowledge 

Transparency 

Live market prices, no hidden fees 

Expense ratio associated with fund management 

Investment focus 

Long-term wealth preservation, hedge against inflation 

Tracks gold price, potential for capital appreciation 

 

Digital Gold offers greater affordability, ease of use, and potentially lower fees compared to Gold ETFs. It's a good choice for beginners or those seeking a convenient way to invest in gold. 

Gold ETFs come with additional costs like expense ratios and require a brokerage account. Digital gold is a good starting point for its simplicity and lower barriers to entryFor experienced investors seeking diversified exposure or potential for capital appreciation, gold ETFs might be an option.  

Digital Gold vs Gold Bonds 

Gold Bonds issued by the Government of India offer another way to invest in gold. Let's compare them to digital gold: 

Key Parameter 

Digital Gold 

Gold Bonds 

Investment type 

Direct ownership of gold 

Loan to the government, backed by gold 

Investment amount 

Affordable, starts at just ₹1 

Minimum investment amount may vary 

Liquidity 

Highly liquid, buy & sell anytime 

Lock-in period (typically 5-8 years), limited exit options 

Storage 

Securely stored in insured vaults 

Government-backed guarantee 

Safety 

No risk of theft or loss 

Sovereign guarantee 

Convenience 

Easy to buy, sell & manage online 

Requires investment during issuance period 

Transparency 

Live market prices, no hidden fees 

Transparent interest rate and lock-in period 

Investment focus 

Long-term wealth preservation, hedge against inflation 

Regular interest income and potential capital appreciation upon maturity 

 

Digital Gold offers greater flexibility, ease of buying and selling, and direct ownership of the underlying gold. 

Gold Bonds provide returns in the form of interest payments, although they come with a lock-in period and limited liquidity. Digital gold is suitable for those seeking flexibility and direct ownershipGold bonds are ideal for investors seeking guaranteed returns with a long-term horizon and who are comfortable with a lock-in period. 

Is Digital Gold legal in India? 

Absolutely! Investing in digital gold is legal in India. While there aren't specific laws against it, digital gold providers need to follow relevant regulations, including KYC norms and RBI guidelines. IndiaLends Digital Gold is a secure and authorized platform, powered by Augmont, a leading player in the digital gold space. 

How can I sell my Digital Gold? 

Buying and selling your digital gold is a 100% online process on the IndiaLends Digital Gold app. Once you have invested in digital gold on the IndiaLends app online, you can sell your digital gold anytime, anywhere in just a few clicks on the app.  

The best part of selling your digital gold investments on the IndiaLends app is that you sell your gold at live market rates without having to worry about any hidden charges or making charges.  

Why choose IndiaLends Digital Gold? 

At IndiaLends, we believe that investing in digital gold as a secure investment for your future must be flexible and rewarding. There is no minimum investment amount or major lock-in period applicable when you choose IndiaLends Gold to start your digital gold investment online.  

IndiaLends Gold is powered by Augmont which has numerous accreditations and recognitions to its name. Hence with IndiaLends, you are investing your wealth in digital gold with a government authorised body.  


Here are some more reasons to choose IndiaLends digital gold to start your investment journey online.  

        • 24K, 99.9% pure digital gold (powered by Augmont) 
        • BIS/NABL hallmarked pure gold  
        • There is no minimum investment amount. You can start from as low as just ₹1 
        • You earn rewards worth up to ₹2000 on all your gold investments worth ₹50 and above. 
        • Buy/sell digital gold at live market rates without any making charges. 
        • Track and manage your digital gold investments online using the IndiaLends app. Buy/sell gold anytime, anywhere.  
        • For any digital gold you buy on the IndiaLends platform, an equivalent amount of physical gold is stored in secure gold vaults, managed and monitored by independent trustees. Your gold is theft-proof with IndiaLends  

How to invest in Digital Gold with IndiaLends? 

Starting your digital gold investment journey on the IndiaLends mobile app is as easy as applying for an instant loan or credit card. The process is 100% online, and you can start your digital gold investment simply by logging in with your mobile number.  

Here is a step-by-step guide to investing in digital gold on the IndiaLends app in a few simple steps.  

Step #1: Download the IndiaLends mobile application from Google Playstore or Apple Appstore. 

Step #2: Enter your mobile number and verify OTP to login to the IndiaLends app.  

Step #3: On the home screen, tap on Digital Gold. 

Step #4: Tap on ‘Buy Gold’ to continue with your investment.  

Step 5: Enter “Amount in Rupees” or ‘Weight in Grams’ to buy gold at the live market price displayed at the top of the dashboard.  

Step #6: Tap on ‘Buy Gold’ to proceed to view your price breakdown.  

Step #7: Tap on ‘Confirm Buy’ to proceed to the payments screen.  

Step #8: Select your preferred payment method (UPI/Netbanking etc.) and complete your purchase.  

On the IndiaLends app, you can purchase gold for as low as ₹1. Once your purchase is complete, you can view your gold balance credited to your secure gold vault on the same dashboard.  

How to earn rewards with IndiaLends Digital Gold? 

At IndiaLends, we believe that investing in digital gold should be a rewarding experience. This is why you get guaranteed rewards in digital gold worth up to ₹2000 every time you buy digital gold worth ₹50 or more.  

You can also earn guaranteed rewards worth up to ₹2000 if you decide to send a gift of digital gold online to your friends or family. Just like buying digital gold on the IndiaLends mobile app, you also earn guaranteed rewards for sending gifts worth ₹50 or more.  

Once you have made a purchase or sent a gift of digital gold on the IndiaLends mobile app, your rewards are automatically credited to your gold vault. You can check all your digital gold holdings on the dashboard and sell anytime at live market prices for capital gains from rising digital gold prices 

About IndiaLends

IndiaLends is India’s premier digital lending marketplace, with over 60 RBI-Approved Financial Institutions offering products such as collateral-free Personal Loans, Credit Cards, and Gold Loans. Founded in 2015, we’ve been trusted by over 23 million members since inception and attract over 1 million applications a month for our credit solutions. IndiaLends also allows users to check their Credit Report for FREE on their app and website. With over 100+ credit cards from leading issuers like HDFC Bank, Axis Bank, American Express, SBI Bank, users can get access to a lot of cards in various categories, like cashback credit cards, travel credit cards, fuel credit cards and much more. We also have business loans on our platform.